elrow announced as first residency at Ibiza's [UNVRS]

As 2024 draws to a close, Spanish party series elrow and The Night League have jointly announced the first residency for Ibiza's [UNVRS], dubbed the world's first ‘hyperclub’.

Debuting at [UNVRS] with four of the brand's iconic ‘themes’, elrow will take over Saturdays throughout the 2025 season. From June 7th until the 4th of October, the bold fiesta will host supercharged, redesigned versions of their ‘Hallucinarium’, Kaos Garden’, ‘Sambowdrowmo’ and ‘Nowmads’ concepts.

The news was announced with the reveal of a cinematic ‘trailer’, shown for the first time to 500 guests at a premiere in Barcelona. The grand unveiling culminated in a striking global campaign that saw dozens of large format screens and billboards deployed across the world, with movie-style posters emblazoned with ‘2025: A Space Rowdissey’ cropping up in metropolises around the globe such as New York, London, Madrid, Lima, Milan and Tokyo.

Cruz Arnau, co-founder of elrow, commented during a panel discussion that followed the trailer premiere, “With this historic alliance we close the circle that began in 2012 with our arrival in Ibiza at Privilege's Vista Club. Since then, we have felt at home in different clubs on the island, living magical moments at Space Club, in our residency at Amnesia, at our amazing parties at Ushuaïa Ibiza and now we are back in the big time, where it all started. This new era together at [UNVRS] is an incredible way to celebrate more than a decade of commitment to the past, present and future of clubbing culture.”

Yann Pissenem, founder, owner and CEO of The Night League and Ushuaïa Entertainment, added, "The story of elrow is truly unique and long-standing. The Arnau family has been a reference in the entertainment world for over three generations now, and together, I am confident that we will write a new chapter for the books.  [UNVRS] and elrow joining forces will provide the most creative and innovative productions ever seen in a nightclub environment. There is no doubt that the results will blow clubbers away next summer.“ 

Talking about the technical and artistic possibilities the move opens up to the elrow creative team, Juan Arnau Jr, Founder and Creative Director of elrow, explained that this new collaboration represents a turning point in the brand's evolution. 

“At the end of last season, we had reached the limit of what we could do creatively on the island. This new concept allows us to integrate cutting-edge technology into our themes, from aerial acrobat engines to animatronic characters, creating dream worlds that blur the line between the physical and the digital, allowing us to take our shows to a level never before possible.” 

This evolution also extends to the programming, with “Some of the world’s biggest names in electronic music set to make us dance every Saturday.”

Each themed party promises to deliver unique experiences, fusing music, technology, art and immersive entertainment in a format that will redefine nightlife.

Hallucinarium: Inspired by visionaries Alex and Allyson Grey, this cosmic journey transports attendees into a psychedelic universe that explores the peaks and valleys of human consciousness. With kaleidoscopic projections, dynamic sets and three-dimensional visual effects, attendees will experience a world where the boundaries between reality and perception dissolve. The synergy between art and technology creates an immersive environment that awakens all the senses.

Kaos Garden: Okuda San Miguel's work comes to life in this modern reinterpretation of Bosch's The Garden of Earthly Delights. Okuda's signature vibrant colours and geometric shapes merge with animated murals, interactive sculptures and a spatial design that envelops visitors in unique creative chaos. It is a place where classic art meets contemporary urban culture, transforming the space into a visual and conceptual explosion that challenges the imagination.

Nowmads: A celebration of cultural diversity and intergalactic exploration, Nowmads combines tribes from different eras, cultures and worlds in an environment of constant transformation. This theme creates a hybrid universe full of surprises, from interactive scenarios to animatronic characters that invite attendees to embark on a journey where the only limit is their imagination. A display of lights, sounds and technology takes this theme to a whole new level.

Sambowdromo: The heart of the Brazilian Amazon is brought to the club with this theme that celebrates the energy and rhythms of samba. Shamanic rituals, wild animals and the vibrant essence of Brazilian carnival combine with a production that includes immersive projections, infectious rhythms and kinetic sculptures. From legendary footballers to mythical jungle figures, every detail comes together to create an unforgettable party full of life, colour and tribal energy.

Finally, for the as yet unannounced Closing Party, there will be a fifth theme, which, as is tradition, will be celebrated through a very special partnership to be unveiled in the coming months.

Tickets are now on sale at unvrs.com and elrow.com.